NICHOLE M. BAUER
I am an Assistant Professor in the Political Science department at the University of Alabama. My research examines how strategic campaign communication affects voters decision-making especially when voters are considering non-traditional candidates.
More specifically, my research agenda focuses on identifying the psychological underpinnings motivating political attitudes and behaviors. I focus on examining the influence of the news
media, campaign strategies, and other political institutions on how
voters behave. I incorporate theories and methods from psychology,
public opinion, and mass communication into my research. My work
has been published in Political Psychology, Political Behavior, and the
International Journal of Press/Politics among other journals. Read
more here about my current research projects.
I teach courses on political psychology, public opinion, and gender
and politics. For more information about my courses please visit
the teaching page.
When I'm not teaching or researching I enjoy traveling, baking,
reading, sitting on the beach, and running marathons.